Home robotic vacuum cleaner Korean market volume is around 100,000 in 2011,
but the Korean economic specailist expect that Korean national market boosts
total of sales volume up to 150,000 in year of 2012.
Last year's main seller in Korea was Mamirobot Ltd.(CEO Seung-lak Jang),
which has 48% of market share in Korean robotic vacuum cleaner market,
moreover, this company was issued again with boosting sales volume in the
first quater of the year 2012. Especially, the off-line market sales volume has
increased up to 600% compared to the third of the year 2011 at 150 shops of
Hi-mart Korea(The major home electronic appliance seller in Korea) due to
extension of shops.
Furthermover, Auction, the most powerful and famous on-line open market in Korea,
record shows that the accumulated sales volume was 1,783 out of total robot vacuum
sales of 5000 in Auction market. Its the most competitive product made by LG, has 29.58%
market share in Auction market, and Samsung's Eyerobot was 13.78%.
More importantly, Mamirobot is achieved over 2,000 products selling per a month in Japan,
USA, Germany, HongKong and China market internationally, and also Mamirobot plans to enter
the new markets such as Spain, Italy, England and Taipei, which drives as part of Korean
syndrom in worldwide market.
The global marketing team manager Chang-yong Choi expects that the Korean robot vacuum
cleaner's sales volume would be 150,000 units and Mamirobot's expected sales volume will be
80,000 units, and also announced that try to get the customer needs first and build the new
marketing strategy with released new product.
By the way, Mamirobot won the "The award of good working place in Koreea" so they tries
to thank back to customer with hold an event at homepage of Mamirobot Korea.
Introduction of Mamirobot Ltd.
Mamirobot is the major manufacturer of robotic vacuum cleaner in Korea, estabished in 2007.
It still keeps the first place of robotic vacuum cleaner for personal use only since 2007.
Presently, it established 5 of foreign branch in USA, Japan, EU, China and HK. Based on the
Home electronic appliance especially robotic vacuum cleaner, it tires to invent new concept of
robotice vacuum cleaner for hotel, hair shop and hospital this year.